THE BECKHAM COMPANY
Strategy and leadership in health care
We’re Compatible!
Our consulting services
and planning models are compatible with the concepts advocated by Jim Collins in Built to Last and Good to Great as well as those advocated by Robert Kaplan in The Balanced Scorecard (sometimes called the Five Pillars). We are also well-versed in Baldrige and Six Sigma criteria and methods.
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Copyright The Beckham Company
“As facilitators of our strategic planning process, Dan Beckham and his associate, Lise Petrich, were superb. They kept us on track without dominating the process, so it truly remained our strategic plan.”
Frank Byrne, M.D.
President
Parkview Hospital
Fort Wayne, IN
We Bring a Record of Accomplishment to Strategy in Health Care
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“It has always been remarkable to me the extent to which people can hold certain assumptions inviolate even in the face of compelling evidence to the contrary. Nowhere has my amazement been greater than when I’ve watched healthcare professionals confront the issue of quality. There is a common assertion, of course, that ‘quality is a given,’ that the quality of care provided by physicians and hospital is ‘roughly equivalent.’ Unfortunately, it is a ridiculous contention. The power of owning a ‘high quality’ position can be overwhelming. In Baltimore and in the surrounding area extending in a 100-mile radius, for instance, consumer preference for Johns Hopkins consistently runs above 50 percent. Similar patterns can be discerned for Massachusetts General and The Cleveland Clinic. In an area when most hospitals are hard put to define how they differ from their neighbors, no point of differentiation is likely to prove more powerful than quality.”
J. Daniel Beckham
Dan Beckham is quoted by Tom Peters in his best selling book Thriving On Chaos:
And Dan is widely quoted and published:
Over the past 20 years, our clients have included some of the most successful and respected health care organizations in the country - institutions like Mayo Clinic and Cleveland Clinic. Many of the hospitals and health systems featured in Modern Healthcare’s annual listing of “top hospitals” are strategic clients of The Beckham Company. Our clients implement the plans we help them create and use them to sustain success.
n A past Chairman of the Board of the world’s largest marketing professional organization, the American Marketing Association.
n Received the Kotler Award for marketing excellence, an honor he shares with former Surgeon General C. Everett Koop.
n And the Britt Award for marketing which was also awarded to Ray Kroc founder of McDonalds.
n Dan’s articles have been selected on three occasions Best Article of the Year by Health Forum and the American College of Healthcare Executives.
n Winner of marketing’s distinguished EFFIE award given to recognize marketing effectiveness.
n More than 100 strategic engagements completed.
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We have facilitated substantial financial turnarounds, service
expansions, market share growth and restored trust.
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Here are more reasons to consider engaging The Beckham Company...